. >> steve edred is the fourth generation owner of beloit's national bank. he says diane's enthusiasm has energized business owners like himself to expedite and refine earlier redevelopment plans, begun by this father and others 20 years ago. >> she'll tear down a building downtown, and i may own a building across the street, and she'll call and say you need to renovate your building. so then i'll renovate a building or renovate two buildings. and then i call her and say, you need to renovate one across the road from me. so it becomes very competitive. >> that sounds like somebody i know, but his name is steve. we compete a little bit. and it's fun. >> a little bit of that competition is great. it's actually helped things grow even further. >> rob is the president and ceo of hendricks commercial properties. the real estate arm of diane's sprawling business interests. he says beyond the refurbished buildings, tech tenants also require an updated main street. >> definitely it's not just fixing up an old building. that's the easy part. having the restaurants, h