say, hey, you jay ruskey. yeah, you are crazy. you can't be growing coffee outside. all right. elopment for sure. >> okay. this year, ruskey, teamed up with blue bottle coffee which operates 4 caves in cities around the u.s. and tokyo. >> looks like you are going to be ready to pick in two months. >> they're going to slow down and work on quality. we are eight months away. >> he travels five months a year purchasing coffee in places like ethiopia, guatemala, uganda, sumatra, tracking ruskey's path from afar. >> jay's scocoffee can compete. isn't just support for the coffee coming from california. but it is a strong valuation that we want to make on this market on behalf of consumers, so that, we can have that conversation with people about, why coffee costs what it costs. >> blue bottle purchased his entire 2017 crop. 300 pounds. we were there when the shipment left for the roasting facility in oakland. it will be sold in blue bottles across the country. for $16 a cup. he says blue bottle its not just selling a cup of coffee but the story of where it came from. for many american