and henry regnery recognize that in the market space that is a published book but that is also because they are part of the mission. >>host: who are some of the authors published today? >> the leading rights in the conservative movement, dinesh desousa, and a whole host of others. >> if you put and coulter out to does it sell automatically because of her name? >> it certainly helps. but i can't tell you any book is a guarantee of success anymore. as the book business has changed over the past 12 years a lot more of the business has gone online. so you lose that opportunity to visualize and publish those books visually and also lose the sense of discovery people have had for generations or finding the book they didn't know existed or an author they did not know about before. so frankly it is more pressure on publishers to help people know that a book exist if there isn't a celebrity author. >> how do you market a book? regnery has become the leader and by that i mean we think organically from the very beginning how the book will become part of the news cycle with the theme of the book a