while there we caught up with , sony ceo kazuo hirai.that sony wants to be a buyer in media consolidation, so naturally, we asked just to they might be targeting? take a listen. the strategy write-down was to make sure we really have a really strong operation, first and foremost, before we start looking at options. as these assessments come up, we will enter into them, but we need to make sure that we set up our own studio. emily: so let's talk about the , broader strategy then. with that involve better ip, better distribution, better tieups in asia, a focus on more niche movies, for example? >> i think you hit some great points. the first thing we really need to do is look at the a.p. library that we have -- the ip library we have, "spiderman" being one of the greatest. we have a lot of other ip's, "jumanji," for example, and make sure that we go back into our library and take advantage of the ip library we have. i think there is also a lot of potential for tapping into our the first party , software we have, and those are questions on