welcome to mtv music television. rst 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so let me get this straight. you turn on the tv, and it's like the radio? >> music will continue nonstop on mtv music television's newest component of your stereo system. >> when mtv launched a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market. and becomes hugely influential because they understand each other. the audience and the network. >> mtv had a giant impact. visually and musically on every part of the tv culture that came next. >> freeze, miami vice. ♪ >> friday nights on nbc are different this season thanks to "miami vice." it's a show with an old theme but a lot of new twists. described by one critic as containing flashes of brilliance, shot

television. by the time of the '90s, mtv wasn't merely a music channel.nd programs that stood on their own. >> yes! >> that was cool. >> "beavis and butthead" were about making fun of music videos just like people in the audience were doing. >> they got his neck. there's all these bones and stitches moving around. >> yeah. >> my manager would call me, like, hey, you got this big bump because you were on "beavis and butthead" last night. >> i sit there like a doughnut watching these guys. and i find them endlessly entertaining because i know and you know and the world knows, these guys are always, will be and cannot be anything but idiots. >> that's right. >> mtv has a detrimental, damaging, developmental effect on the sexuality, on the morality, on the spirituality, even maybe the physical development of our young people. ♪ >> now we hit the '90s and once you can go for an audience of five million and have a successful show, you can say i don't care if the parents don't like this. >> can i tell you something, miss ellen. >> of course, wendy. >> don't [ bl