. >> the pair started with one product, the classic jenny lind. the traditional spindle design. but their crib was half the price of their competitors. >> we imported the cost from asia, but i used american hardware. and then we assembled them in the united states. because safety was the defining thing in baby furniture. >> retailers were intrigued and daniel sweetened the pot by adding some highly-enticing terms unheard of at the time. >> there was no minimum order quantity. and it would be delivered to you. because we had it in stock. so our longest wait time would be 30 days. that was his first game-changer into baby industry. >> begdaniel always had a stead supply of stock and secured warehouses in key cities across the country so retailers could pick up their orders whenever they wanted. >> use my warehouse as your warehouse was my tag line. >> the phone children jason and teddy were young when their parents' company started to sore. daniel and maryann never had examinations for their kids to work in the family business. >> i told them, you are free to do anything you want,