the retailer, i should call it the retail comeback kid, marshall's karen cramer who ran the desk, used to make me wear a post-it on my forehead and go outside of the building at 100 wall streets and get her a soft pretzel and a diet coke. you better believe that made me a lot more disciplined and ceo brad jacobs has been on a couple of times. talking about how he took -- other members of your new high list that we need to address, and address right now while the wounds were still deep a collective post-it if you sold them during the big panic, where you felt like i can't stay the course because i am so darn scared, if you have conviction, if you believe in a company, you use the declines that we had today to buy the stocks, not to sell the stocks the first big name on the list, first big name is boeing which spend most of the day at new highs even at it dipped two bucks as it closes let's think about this aerospace for a moment, stands for the best american space engineering. tail winds all over the place, tail winds, do you think i can resist boeing's outlook gives you a 20 year visib

be ware the xpx at the opening should be paid for there are margin calls that happen later karen cramer's rule and you have to wait for it. >> any sense to what happened yesterday to explain we were here yesterday and you were, of course -- you were not here because you were still in your state of euphoria, not in the morning with me and carl we watched the s&p 500 get back to flat and actually be up >> how funny was that? that was people backing away from the margin call and sellers came back. a couple hedge funds blew up yet people want to say what was the federal reserve and some people want to say it is the tax reform i suggest those are ridiculous because to say at 240. it is 347 this morning when the s&p 500 blew up, was that tax reform >> no, you are not talking about a lot of volume there. it is a bit different than what took place yesterday around 2:00, it starts to plummet >> i would urge people that it will bounce back to first. should it be retailer, domest s domestics? >> employers cause a lot d a lof problems >> well, wages >> that's better trying to buy the housing stocks t

karen >> apple, if nervous, buy a little friday, some monday. >> tim. >> conviction. for watching. you got to need guidance cramer has it for you. "mad money" begins right now >>> my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and put this thing in context so call me at 1-800-743-cnbc or tweet me @jimcrame what does it take for a stock to rally? is it even worth the effort to try to find a need until a haystack the dow tumbled another 1,033 points >> no, no, no. >> s&p sank 3.75%. nasdaq nose-diving 3.9%. in all honesty, what does it take should we look the answer is no no at least for the moment. there are far too few winners and the circumstances behind their moves are so hard to predict it's simply not worth the hunt, not right now. you have to be content with buying the stocks of the companies you like

karen >> apple, if nervous, buy a little friday, some monday. >> tim. >> conviction. for watching. you got to need guidance cramer has it for you.s right now >>> my mission is simple to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere, and i promise to help you find it. "mad money" starts now hey, i'm cramer. welcome to "mad money. welcome to cramerica other people want to make friends. i'm just trying to make you some money. my job is not just to entertain but to educate and put this thing in context so call me at 1-800-743-cnbc or tweet me @jimcrame what does it take for a stock to rally? is it even worth the effort to try to find a need