maurice levy, the chairman of publicis, is still with us. ank you for sticking around today. what does the u.s. represent? you saw the super bowl. millions and millions of dollars. can europe ever rival the revenue that comes from advertising in the u.s.? maurice: the u.s. market has been always the leading market on the world. it has an effect on the rest of the world. situationhat the of the companies is much better is probably a way to see some hope to recover the advertising market. for the time being, we don't see a correlation between the fact that the profit of the companies is raising, and there is no single client who called us and cuts iisten, with tax have decided to invest more in marketing. when ite they will, but is something which is unknown. francine: is there a lagging time? maurice: there is lagging time and there is so much pressure. for the time being, they are addressing the key issues. first is to make sure they are investing for the future. the second is obviously to try to share the profit. we have seen some evidence o