and his name is not mondelez, that is the name of his company.g through the newspapers. i think that this is really interesting. in the news, as it were, saudi women allowed to start business without male position. —— permission. saudi arabia changing their laws, there are regulations, empowering women in more and more ways. vision 2020 is designed to for women to have a greater part in saudi society, so i guess in a way that we would think of in a western country, a new more liberal leader in saudi arabia. fields ironic, seeing this headline, in western newspapers... women allowed to do things... they can drive cars, go to a football stadium, start a business without a man giving them permission to do so. is... overnight it is doubling the size of the human resource, could be the most extraordinary economic effect. the one thing they have recognised, they need to shift the economy away from the old oil based economy toward something more diverse, if they are not tapping into 50% of their talent in women, they will not achieve that. lots of repor