i have to tell people all the time and myka does the same, people come on set that are newer to mediaut i say to them, don't look at your mentions, look at verified, that's fine. but you're chasing -- >> it's the same -- >> it took me a while to figure out when i got on in 2009, twitter, i'd read and go everybody in the world hates me. then walk through a airport and people came up hugging us, thank you us. >> it kg very negative. >> and it took me seven or eight years to figure out, it just distorts reality. >> it does. >> larger corporations are figuring this out too. >> and how much responsibility they have is a big question. >> in addition to being heard, it's also about being liked, that is the emotional pull of so much of this. >> jim steyer and tristan, thank you for what you're doing. keep us posted. >> one more time, i know you're back at 8:00 hour, just to wrap this up, i read several articles where corporations are now realizing that they have overreacted to social media impulses and they've understood that social media distorts reality, that their consumers do not follow w