part of the company's strategy a new concept store unveiled last month in quincy, massachusetts, meanto cater to consumers on the go who are looking for value. >> i like the design, it's modern, convenient with a drive through and love the paper cups. >> reporter: dunkin' is focusing on a beverage-first policy they slimmed down their menu and are trying to improve the customer experience. they have cold drinks on tap and outside the first ever mobile only drive through lane. >> we did the thrive through one day, that worked out great they're very quick. >> in the stores that have drive throughs, about 75% of our sales and we are as they say in boston, wicked fast. >> reporter: there's even an innovation lab next door where they're testing out printing photos on lattes with coffee extract. >> you look good. >> thank you, you look good, too. >> reporter: they'll be rolling out 1,000 new stores over the next three years, 90% of them outside of the northeast where dunkin' has a stronghold franchisees will be able to visit the concept store to see what might work well in their own locations

kate rogers went to quincy massachusetts for the coffee run and met the boss behind the brew. >> it's the new dunkin' donuts. >> the coffee wars are on dunkin' donuts plans to win. part of the strategy a new concept store unvafld last month meant to cater to consumers on the go looking for value. >> it's modern, convenient with the drive through, and love the paper cups. >> dunkin' donuts is focusing on a bench first policy. slimmed down the menu and focus on the persons. outside the first ever mobile only drive through lane. >> we did the drive through one day. that worked out great. they're quick. >> in the stores that have drive throughs about 75% of our sales. as they say in boston we are wicked class. >> a innovation lab is next door printing out lat tai was coffee extract. >> you look good. >> they'll be rolling out 1,000 new stores over the next three years. 90% of them outside of the northeast where dunkin' donuts has a stronghold. franchisesees will be able to visit the concept store to see what who might work well and build on it. so far in quincy customers seem impress zbld

. - [narrator] today, the story of ernie lijoi, an undercover cop in quincy, massachusetts who takes on some greedy bank robbers. a gang of wiseguys steal almost a million dollars in bonds,