woooooo pig, suey. woooooooo pig, suey. razorbacks. you have to do it three times, people think it is one time and then it is done. no. out after one, everybody. [laughter] >> three times. you have to go falsetto, and you have to go pig suey. >> we are going up to the top? >> up to the top of mount sequoia. we are going up to the top that overlooks the city. >> what does it mean to be about -- to be in the ozark region? >> it is beautiful, for one thing. climbing,means rock streams, hills, outdoor activities. and there is also a cultural thing. there is a style of music, a style of dress that you will find. people who live here, some people still adhere to that look. we know that the perception of a country bumpkin is not necessarily who we are anymore. we do not want that to be projected and people to think arkansas, take your shoes off. at the same time, there is such a rich cultural history with the storytelling, the music, the dress and we want to celebrate those things at the same time. so it is kind of like either side of a coin