shani went through a rebranding campaign. things onine is great the horizon. you conceive coming into the community, we are quite noticeable. >> commented people live here? >> 31,000 people. population is probably 70 to 100,000. city limits proper comey are at about 31,000. >> who lives here? what are folks doing here? who does it draw? >> we are far enough from oklahoma city that we are our own community. we have been in it -- been in existence for over 100 years per we are close enough to oklahoma city that we benefit from that proximity. we have a number of people who commute to oklahoma city for work. our largest local economic drivers include four area tribes, oklahoma baptist university, 2200 students and several hundred employees. >> right now, we are driving through oklahoma university. tell me about the university. how does that play into the general feeling of the city and the population? >> i think it plays in hugely. we are a university town, in many senses. it has been here for over 100 years. it started on 60 acres of land and $100,000 that the c