here with us, cloudflare co-founder michelle zatlyn. thanks for joining us on the show. >> thanks for having me. >> i want to start with this idea that facebook and google aren't the worst of the companies. other companies know a lot more about us. explain? >> exactly right. i think right now in the news there is a lot of conversation around privacy as they should be. there is a conversation we have been having a long time. with technology, more and more people are getting online, and more whether internet properties, your internet service providers, add tracking cookie companies. there are a lot of companies that know about what you are doing online. you think that is creepy. >> what do they know? >> it depends on who it is. they can know which website you are going to, which one you are clicking more of versus other sites, different adams appear. which ones you click through and which ones you don't. maybe when you are shopping for a new couch or a new pair of shoes, and it follows you around online saying buy me. >> do they do that?

emily: michelle zatlyn, cloudflare co-founder, thank for you stopping by. 1.1.1.1.fixing facebook. can the world's biggest social media platform protect its users? this is bloomberg. ♪ emily: earlier today facebook c.e.o. sheryl sandberg called protecting people's data an arms race and said facebook is committed to security for the very long run. but is that enough to create a truly socially responsible network? my next guest thinks it is time to regulate the internet. that is the title of his most recent article in the atlantic. before that he was taking on the existential threat of big tech in a book called world without mind. he also served two stints as the editor of the new republic. franklin, welcome to "bloomberg technology." let's get to that first question i asked. i know you saw the interview with sheryl sandberg earlier in the show. is what facebook is saying, what sandberg and mark zuckerberg saying, it is enough? >> no, it is not enough because they have a track record now. they have been careless with people's data. iny have been voracious collecting i