atlanta georgia the masters is one of the four major golf championships each year but professional golfers play on the various professional golf association tours in the u.s. europe and other places around the world and the sport is surrounded by big business and here to discuss the professor and sports economist victor matheson of the college of the holy cross to explain the high stakes for businesses related to golf victor thank you again for being with us business sponsors most of these weekly golf tournaments who are they and how much are they spending to do so. well there's a huge number of sponsors across the course of the year the masters which is going on this weekend it's actually extremely secretive and extremely exclusive about who would they allow to sponsor there but there's actually only five total sponsors in the entire masters this this year clude spokes like rolex it includes i.b.m. and just a just a small handful of companies and then what about the other two the tournaments throughout the rest of the year is that pretty much the usual suspects as they say from casa blanca the big companies porch and five hundred compani