we will be speaking with carolyn tastad.ork, this is bloomberg. ♪ , theet: carolyn tastad president of p&g says advertisers have an obligation to address inequality and bias. she spread that idea as a featured guest at bloomberg's business of equality summit this week. jordan home and set down with her at the event and asked about what it meant to be a multicultural marketer. think about multicultural marketing as marketing for today. especially if you think about the u.s. market. it is increasingly multicultural. i grew up in our canadian organization. toronto is the most diversity of the world. it really is just being relevant today. we work to bring that into what we are doing with all of our brand things. how do we think about it in casting, and characters, in speaking, in language, inhabits we show -- in habits we show? and including to the causes and issues we take on. >> png is massive. you guys have your footprint on a lot of things. with that platform, how can png start conversations around race and class and disabi