and chelseacro croft is the chi engagement officer at beyond 360. good toe see you both., 300 franchises around the country? >> yes. >> congratulations. >> thank you so much. >> so what's your tip? >> my tip is stay true to your core belief. and in business, we've been in business for over 40 years. and when you stay true to our core belief. and our core belief is to give every student the best education possible. and when you do that, the results follow. >> have there been times when it's been doing that is away from that belief and you have to get yourself back? >> i think so many things change in education, but everything's the same, okay? if you look at reading, reading is reading. and you have to stay true to that and make sure that when you're working through it, kids are really getting what they need. franchisees are getting what they need. >> got it. so it's just having a north star, whatever it is, having a north star and everything comes back to that. >> totally. >> chelsea, millennial expert, and you've seen great results for companies that you work with. what'