. >> reporter: maureen moody founded stella & chewy's in 2003, a pet company named after her two rescue dogs. the idea came to her after receiving devastated news from her vet. >> chewy was a once-in-a-lifetime dog, your soulmate dog. when i first got chewy, i was working with the fashion industry. and he was sick. and the vet said, this dog is not going to make it. and i sorted got this epiphany. i started doing research on food, so their dna is still not 99.9% wolf. it made a lot of sense about how they went back to eat in the mild. >> she met chewy meat, fish and vegetables. how did chewy respond? >> he got 100% better. not slightly, but 100% better. and he lived to be almost 17. >> when dud you realize that this is something other people want? >> i think i started to realize this when i saw how much better chewy got. if you love to your dog, feed it a high-quality diet. >> reporter: she spent six months drafting and what were the early days like? >> i had industrial freezers for years. i did deliver by taxi and then i got a minivan and turned that into a dlufry vehicle. >> so you we