>> at the time that dr. kogan told me about the research he was doing, he told the company abt some of the research that was being done by the team russia. this email correspondence from the firm, for example, it referenced the work that he was doing for the russians, so initially through conversations that i had through dr. kogan, and then later through the investigative reporting, being done through the year from the guardian and others, more details have emerged.>> and dr. hirsch, the use of social media to micro-target is fairly recent, and my understanding is that micro-targeting is not, and the use of provided information to mobilize portions of electorate has a long history of political campaigns, so is the use of social media to micro-target different than what it has been done, and how it has been done in the past? >> we don't know about its effectiveness in some ways, but often looks the same, and responding to senator kennedy, just because campaign spent a lot of money on the particular ad kind doesn't