robots can't compete with: a hippie artist collective called meow wolf that became a biness, convinced "game of thrones" creator george r.r. martina defunct bowling alley and lease it to them, and converted it into, well-- something hard to describe, or sometimes, even to see. >> so this is the laser harp. and this is the sort of ethereal zone that is between life and death. >> reporter: there's no map, no g.p.s., just room after room of you-figure-it-out fantasy. >> here's that aquarium you saw when you were inside the house. and now you're inside of it. >> reporter: this is like v iirtual reality, excepts actual reality. >> right. it's virtually actual reality. ♪ ♪ > i> reporter: thartwork designed and crafted by more than 150 artists, many of them myeillennials, like the 3- old c.e.o., who started off as an artist himself, switched tr. deal-ma >> i learned some basic business aspects, and i figured out what debt meant... >> reporter: did that come as a shock?ng >> it was amao me. lthike, i grew up thinkin debt was this big, evil thing. our it's like, you fall into debt, and you spend the rest of your life trying to get out of