. >> even s on olano and of course san francisco. >> what are some of the things that we have learned? >> so much. i will say a few key take aways. there is so much to say about each one. i think one of the most important take aways from my perspective is that we have highly engaged small core of jewish people who are engaged in jewish community life and community and they're highly engaged and quite vibrant. the vast population in the bay area of jewish people are not engaged actively in jewish life and community. >> interesting. just rewinding a little bit, i think whenever communities look at themselves one of the core questions is if somebody feels they're a part of a community, they want to know who was included. how was the study actually done? >> great. the study was done in a very method logically sound way. we didn't work off of who is coming to events and who do the the community agencies and synagogues have on their list. we did a very controlled random sample. we worked with a polling companll you gov which is like gallop poll that helped us construct a sound sample. there