so what does this mean for amazon and the english premier league joining us now is professor victor matheson of the college of the holy cross professor thank you for joining us again we always love it when you're with us now this time isn't a new thing for amazon they've they've made similar deals with the n.f.l. and they've even had the rights to lives during the a.t.p. world tennis events the u.s. open tennis do you think this is a smart move on amazon's part despite them not being a real major player yet in the streaming of sports well of course amazon over the last several years has been trying harder and harder not to just be a content seller but be a content generator right so they're basically trying to become their own not a t.v. network and one of the ways you do that is by off offering a wide variety of t.v. viewing products and of course sports are one of them but you know you can't talk sports and not mention e.s.p.n. should be worried about amazon getting into this i think a lot of people have sort of underestimated amazon in the past but now to get into sports streaming do you