six years to make, with a star—studded cast, the potential beginning of a franchise, but is asura now to review a film afterwards. asura's audience ratings were so bad there has been a suggestion of industrial sabotage, involving rival companies flooding sites with negative comments. yet there could also be a much more simple reason for poor sales. reviewers say some of the special effects budget could have perhaps gone into the script. moviegoing is serious business here, and filmmakers are going to quite some lengths to try and tap into this massive chinese market. but directors are now finding out the hard way that you can'tjust take chinese audiences for granted. sure, they want their glitzy blockbusters, but they also want quality. there is a suggestion from producers that they may re—edit and relaunch asura, but in what will soon be the world's largest movie market, this film has given companies a lot to think about in terms of how not to enhance china's enormous potential. two weeks ago, archaeologists in egypt found a massive, black granite sarcophagus in alexandria, untouched