i know this, that one of the reasons why companies get into trouble like the clayton christiansen's innovative dilemma said basically you have an existing business that generates money, take cbs, one of the characters in the books is cbs, they make more money today than they did ten years ago. there advertising revenues are less than they were. it's about 46 or 47%. but they have new revenue streams. cable companies pay them retransmission consent. rules were suspended so they were allowed to own and sell things. digital companies like netflix and amazon that they can sell too. last year they generated $250 million clear prophet of selling the library of programming to netflix. so in the short run they're doing well in the long run, it ignites the dilemma. they're basically holding up their competition. that's only the problem when your legacy business, you protect what you have now and think short term. i don't want to divert too much money to this digital realm when i make money from the old room. that's always a problem when you look at companies. oftentimes most of these people are manager