million have visit you wouldn't they be forgiven for saying listen folks are going to come to edinburgh castle whether we mark them know it how do you stop people sitting on the lot of us look for three hundred million years since that volcano erupted behind us here people have been interested in this city as a destination and because sir walter scott literally invented mass tourism with this publication of the point of the lady of the lake that attracted the english to come up to our beautiful country tourism is something that is part of human nature it will only grow from strength to strength and when the economy actually takes a news dive tourism generally rises because people need more escapism so you would say better rest on your laurels always be looking to the fresher your image the fresher bond and keep keep pushing on yes and one of the ways that scotland has not rested on his laurels is by promoting film tourism the u.k. recently did a study and they identified that forty percent of all tourists made a positive decision to visit the u.k. because of a film they'd seen in their local c

you wouldn't they be forgiven for saying listen folks are going to come to edinburgh castle where we mark the know it how do you stop people sitting on the lot of us to look for three hundred million years since that volcano erupted behind us here people have been interested in this city as a destination and because sir walter scott literally invented mass tourism with this publication of the point of the lady of the lake that attracted the english to come up to our beautiful country tourism is something that is part of human nature it will only grow from strength to strength and when the economy actually takes a nose dive tourism generally rises because people need more escapism and so you would say that will rest on your laurels always be looking to the fresher your image of france your bond and keep keep pushing on yes and one of the ways that scotland has not rested on his laurels is by promoting film tourism the u.k. recently did a study and they identified that forty percent of all tourists made a positive decision to visit the u.k. because of a film they'd seen in their local

and today we're here in the fifty of ed back where behind me you'll see the iconic image of edinburgh castle but we're not here to discuss got in the brain but scotland the browns last week we discussed the importance of soft power and how the u.k. uses it internationally today we're going to talk about the importance of a brand to an ace.

and today we're here in the fifty of ed back where behind me you'll see the iconic image of edinburgh castle but we're not here to discuss in the brave scotland the browns last week we discussed the importance of soft power and how the u.k. uses it internationally today we're going to talk about the importance of a brand to a nation and how that image can contribute to the success of an economy but first here treats your messages and your e-mails. now shows on gibraltar generated a lot of interest in advance of that when they made the announcement puna graham said while this would be really interesting the show was covering so many interesting issues that others are not well thank you very much been we want to continue to do that john says creasy it is on gibraltar and we heads up the t.v. so it automatically generate subtitles they need to be broadcast with the show thanks very much sean for correcting me on that we are definitely going to continue subtitles susan says another corporate issue of alex salmond first of three and lightening the place to both took place in the pricks circus aga

orchestra or the gooneys and the greatest showman and the shape of water in the edinburgh royal botanic gardens. at this castleert and the big lebowski. with the closed theme from flip—flops to feather is encouraged. in nottingham, there is a screening of christopher nolan's spectacular batman epic the dark knight rises which you can watch in the shadow of this hall. meanwhile, in london, somerset house has its annual outdoor programme which this year is themed around dreams, fantasies, nocturnes and reveries. diverse films include labyrinth, the wizard of oz, carol, sleeping beauty and selma. my own highlights would be david lynch and bride of frankenstein. one film that has been selling out at outdoor screens this summer is the greatest showman which has proved a crowd—pleasing singalong hit. it opened at christmas to largely negative reviews and some say as the result of those reviews, a soft showing at the box office. but there's something unusual started to happen. thanks to repeat viewings and word of mouth, the huthackman star began to climb rather than defend the charts, reaching the number one sport i

in august, or the gooneys, the greatest showman and the shape of water in edinburgh royal botanic gardens. at muncaster castle brothers‘ cult classic the big lebowski, with themed clothing from flip—flops to feathers encouraged. in nottingham, the summer nights festival of outdoor films returns to wollaton hall and deer park in august, including a screening of christopher nolan‘s spectacular batman epic the dark knight rises, which you can watch in the shadow of wollaton hall, aka wayne manor. meanwhile, in london, somerset house has its annual outdoor programme, which this year is themed around dreams, fantasies, nocturnes and reveries. diverse films include labyrinth, the wizard of oz, rebecca, carol, sleeping beauty and selma. my own highlights would be david lynch‘s perennially unsettling blue velvet and a double bill of la belle et la bete, and bride of frankenstein, perfect. one film that‘s been selling out at outdoor screens this summer is the greatest showman which, like grease, has proved a crowd—pleasing singalong hit. showman opened at christmas to largely negative reviews and some say as a result

president bush at heathrow, getting on marine one and flying for windsor castle to have tea with the queen and the duke of edinburghriences that i will never, never forget and being ambassador to the uk was one of the high points and it was a real privilege. we heard the ambassador talking about windsor castle and earlier on the president met the queen there and christian was watching. the highlight of the trip for donald trump, he speaks a lot about his roots of courts. the scottish roots that he has in the uk. there is a close affinity of the british isles that the president has, and he's always talked in interviews about how wonderful it would be to meet the queen. so, even though this was not a state visit, of course the government has moved the goalposts a little bit so that they can facilitate a meeting with the queen and she has met ten of the 11 presidents since the coronation in 1953, but i'm not sure that she's met a us president quite like donald trump. and our royal correspondent nicholas was telling me earlier that she would have been intrigued by donald trump. she's seen everything in her time. she's

president bush at heathrow, getting on marine one and flying from windsor castle to have tea with the queen and the duke of edinburghexperiences that i will never, neverforget, and being ambassador to the uk was one of the high point of my life and it was a real privilege. well, we appreciate you joining us on bbc news. thank you joining us on bbc news. thank you very much indeed. the former ambassador, us ambassador to the uk, robert tuttle. i'mjoining ambassador, us ambassador to the uk, robert tuttle. i'm joining you from the west coast of scotland. just by donald trump's ternary golf cloud, a 5—star hotel, a spot behind me. the golf course is over there, i had a quick look earlier. it is fiendishly difficult, but we think the president will take it on tomorrow. right now we're akin to arrived just next to glasgow as we expect them to arrive. you can view the feed we're getting there. so far we don't think air force one have touched down. when it does the president will come off the plane and we think will take between half an hour and 45 minutes to arrive in turn grey. we will keep very close on that. —— turnber

when the obamas the duty of edinburgh accent drove them into windsor castle, giving the secured his services was torrential rain there and she was torrential rain there and she was only just at the ranch was torrential rain there and she was onlyjust at the ranch in time. the other president she got on with was barack the other president she got on with was ba rack obama the other president she got on with was barack obama and michelle obama. there was a rapport there. the state visit in 2011 that they made to this country. there have been so few state visits by american presidents. and for many years they did not want state visits because they did not fa ncy state visits because they did not fancy dressing up, and it wasn't until george w bush came on a state visit in 2003 that the american president was afforded this ultimate in hospitality and. the state visit is when the queen invites a visitor to come and stay at windsor castle and buckingham palace. george w bush and buckingham palace. george w bush and the obamas are the only ones who have had that, which is quite surprisingly —— surp