mr. travis took umbrage were coming right from their own document, their own numbers. >> public data. >> northeast do well. we all know that we're used to it because we're used to having coffee at dunkin' donuts the rest of the country isn't. that's where they have expanded into those franchisees are struggling many cases are not earning their cost of capital. >> can't you argue it takes a while to build the brand to a point where they will generate -- >> dunkin' donuts has been around how long? >> at the store level. >> it's not a brand in a lot of places outside the northeast. >> right. >> so while they're advertising, for example, california you can't find dunkin' donuts really. >> that's where they're expanding into. >> i know, i know. >> so when they open one, shouldn't the franchise level numbers be challenging >> i'm sorry to interrupt, do you own the stock? >> yeah. this is the only thing i've disagreed with jim about ever. i'm not married to it. if all of a sudden their numbers turn poor, it's not hard for me to just be like, okay, this was nice i own the stock in the 20s or the