has become a popular concept one of the first people to call attention to it was french blogger baird johnson her book zero waste omh zero waste lifestyles are attracting a lot of attention on the internet businesses are taking a sustainable approach to production for years swiss upcycling pioneer has been making hits to handbags out of used truck tops now the company is exploring fabrics that are biodegradable. so that old outfits can be. one of our company's basic concepts is circular thinking we want to create products that are based on available resources or create products that can be maintained within a closed circle process and then can that's the kind of thing that inspired doug mcmaster many of the furnishings in his restaurant have been cycles. aside though aims to provide its customers with sophisticated delicious food and to do it without producing a lot of waste it's also a good way to get people interested in the idea of sustainability. i want to make these things attractive i want to make them exciting i want to i want people to want to be sustainable because it's delicious bec