when i talk about research at the broadcasting board of governors, one of the priorities i hope to institutionalize is that research is only effective if it is applicable and can be understood by the folks that are actually broadcasting or creating media content, in order to make this program is better. doing research for the purposes of giving congress a number is not something i'm interested in doing. research has to be user-focused, and the users in this case are the media production services inside the broadcasting board of governors. we need to focus on research that can make them more effective, answer the questions about the market they are operating in, help them understand what content is resonating, and why it is resonating. quickly do not start there, the research endeavor will not be successful. we spend a lot of time talking about the metric most often reported by every international broadcaster, weekly reach. this is a, have you tuned into the radio once in the last week, yes or no? bbc asks this question. broadcasting board of governors asks this question. this is the key figure we r

when i talk about research at the broadcasting board of governors, one of the priorities i hope to be able to institutionalize is that research is only effective if it is applicable and can be understood by the folks that are actually broadcasting or creating media content in order to make those programs better. doing research for the purposes of giving congress a number is not something i'm interested in doing. research has to be user focused and the user is the media production inside the broadcasting board of governors. we need to focus on research that can help them be more effective and the questions they have about the markets they are operating them. help them understand which content is resonating and most important whites resonatinh if g. if we don't start there, the research endeavor will be unsuccessful. we talk about the research metric that is most often recorded by every international broadcaster, which is weekly reach. have you tuned in to radio sparta once in the last week? yes or no? the bbc asks this question. the broadcasting board of governors asks question. these

and this is not a criticism necessarily of anyone at the broadcasting board of governors. of course, these standards, these metrics are used around the world. the british broadcasting corporation, the bbc still relies on a weekly reach metric to justify funding to the british parliament. so it is not like we are outdated compared to our allies or competitors. it is just that the high quality market research is not quite in the bureaucratic offices of the u.s. government, and quite prickly i think there is an opportunity for the u.s. government to take the lead and create some interesting methods and metrics to study influence in 21st century media operations that might end up leaving the -- leading the private sector. and i will talk about that in just a bit. i have pulled up a thing -- a few things. on the left is an image some of you are familiar with. the commission organized a research, evaluation and learning summit at the u.s. institute of peace, with convening stakeholders from around d.c., around the world, focusing on how we evaluate and learn from the success from

when i talk about research at the broadcasting board of governors, one of the priorities i hope to be able to institutionalize is that research is only effective if it is applicable and can be understood by the folks that are actually broadcasting or creating media content in order to make those programs better. right? so doing research for the purposes of giving congress a number is not something i'm interested in doing. research has to be user focused and the user is the media production inside the broadcasting board of governors. we need to focus on research that can help them be more effective and the questions they have about the markets they are operating them. help them understand which content is resonating and most isortantly, why it resonating. if we don't start there, the research endeavor will be unsuccessful. we talk about the research metric that is most often recorded by every international broadcaster, which is weekly reach. have you tuned in to radio sparta once in the past week? yes or no? the bbc asks this question. the broadcasting board of governors asks question.

marti and outlet owned by the broadcasting board of governors. expert calls out failing or a girl ations of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships remember how russia is accused of selling discontent for american society by pushing controversial issues that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cubans to hear but we want people to have broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying and issues such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that is rid

mart see an outlet owned by the broadcasting board of governors. expert calls out failing or a galatians of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships remember how russia is accused of selling discontent for american society by pushing controversial issues that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cubans to hear but we want people to have broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying and issues such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that is ridic

mart see an outlet owned by the broadcasting board of governors. expert calls out failing or a galatians of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships remember how russia is accused of selling discontent for american society by pushing controversial issues that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cubans to hear but we want people to have broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying and issues such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that is ridic

marti an outlet owned by the broadcasting board of governors. expert calls out failing or a galatians of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships and remember how russia is accused of selling discontent for american society by pushing controversial issues but that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cuban stay here but we want people to have a broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying an issue such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that

marti and outlet owned by the broadcasting board of governors. expert calls out failing or a galatians of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships remember how russia is accused of selling discontent for american society by pushing controversial issues that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cubans to hear but we want people to have broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying and issues such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that is ridic

mart see an outlet owned by the broadcasting board of governors. expert calls out failing or a galatians of the cuban private sector. for activist groups unite in miami to protest against the latin american dictatorships remember how russia is accused of selling discontent for american society by pushing controversial issues that's what the usa is doing to the small island the problem is very few cubans have regular access to the internet so now the state department is creating a task force for the purpose of expanding cubans access to information i.e. the information that washington wants cuban stay here but we want people to have broad access to information and cuba is no exception to that cuba has a low internet penetration rate is certainly not a secret while they have opened up a little bit not to the level that they should have it is preposterous to claim that studying an issue such as internet access is an open and transparent manner the cuban government has called this to be a subversive act we disagree with that we think that that is ridicu

the broadcasting board of governors calls itself a network a global media agency that is in fact the united states of america's government funded news agency with a twenty eighteen annual budget of six hundred eighty five million dollars and over twenty five million a year is allotted to the u.s. government funded international broadcaster t.v. and radio marti and that number is expected to double if their words with voice of america latin america as the board is planning established in one thousand nine hundred three t.v. and radio marti were designed to fight against communism in cuba with the weapon of information so familiar but as the idea of a cold war propaganda seems less and less appealing radio marti has been much criticized for its effectiveness a committee on foreign relations reported twenty ten said that less than two percent of cubans listen in and now after years of failing through radio and television the miami based office of cuba broadcasting which oversees radio and t.v. marti described a new way to get their message across and it involves everything facebook and i

the broadcasting board of governors calls itself a network a global media agency that is in fact the nited states of america's government funded news agency with a twenty eighteen annual budget of six hundred eighty five million dollars and over twenty five million a year is allotted to the u.s. government funded international broadcaster t.v. and radio marti and that number is expected to double if their words with voice of america latin america as the board is planning establish in one thousand nine hundred three t.v. and radio marti were designed to fight against communism in cuba with the weapon of information so familiar but as the idea of a cold war propaganda seems less and less appealing radio marti has been much criticized for its effectiveness a committee on foreign relations reported twenty tons of the less than two per cent of cubans listen in and now after years of failing through radio and television the miami based office of cuba broadcasting which oversees radio and t.v. marti described a new way to get their message across and it involves everything facebook and its u

one was the broadcast board of governors. the other is the foreign broadcast information service. their broadcast board of governors went to the state department and the foreign broadcast service went to the cia, which exists under the name of the open source center. what went away was the centralized leadership, annan as well as organize counter propaganda organizations across the government. around 9/11, americans welcomed to the shocking realization that people all over the world were celebrating these attacks on america and they began to wonder why. those of you who are old enough could remember the discussion -- why do they hate us? thathe answer to that is there were a lot of people around the world who were preaching stories about america that were quite hateful. these needed to be counted in some way. without the u.s. information agency, how would you do that? that there are a lot of messaging authorities within the u.s. government. the state department does direct government to government diplomacy. it also has public diplomacy functions, diplomats talking direct way to th

one of them is the board of governors and its organization and others were in broadcast information services. the broadcast board of governors went to the state department and the foreign broadcast information service went to the cia. which still exist of the name of the open source. one of the better thinks the cia does. so what when where was the centralized leadership and the ability to organize counter propaganda operation across the government. that seems okay for quite a while, but on 9/11 americans woke up to the shocking realization that people all over the world were celebrating these attacks on america and to begin to wonder why. those of you who were old enough will remember there was a lot of discussion, why do they hate us? that was a question. and the answer that the government came to was that there were a lot of people all around the world who were preaching stories about america that were quite hateful. i mean, you know, they needed to be counted in some way. but without the use information agency how would you do that? the problem is that there are a lot of messaging author

or combining those questions working on the broadcasting board of governors but the content were producing is on the front lines . >> that's a veryte good question so to make sure i understood it right, how do extremist change the political landscape? i would say a couple of ways. that we often times in the world of diplomacy we are used to dealing with state actors and given that they are moving toow an arena that is unfamiliar at times that part of it is how do we deal with they are not necessarily looking to govern. isis wanted to govern but without qaeda that you will find over time they will be virtual. it is the information battlefield that is no physical space. their entire modus operandi will be a different battlefield of that changes the dynamics how you interact those that can't be found? so we are set up even in the way that we attack with counterinsurgency so with cybercommand to become a full unified so we are understanding this battlefield dealing with violent nonstate actors competing on a different level. >> does your book go into the information words of how they use socia