basketball star kobe bryant who is an investor and board member of body armor so this isn't quite an old school cold war but make no mistake there are battles brewing in the sports beverage space and here to discuss is deserving of t.v. and radio host steve malzberg steve welcome i suppose we always has some sort of form of a cold war i remember for bid decades but this is a little different right. this is very different and now but i love it coca-cola pepsico dr pepper they're all involved gator rate as you mentioned dominates the market but this body armor it's interesting that coca-cola is throwing its own powerade basically under the bus and has become a major player now with body armor and you know it was. it was one of the investing banks i said that their worst nightmare gator aid has is body armor body armor is appealing to the millennia they are appealing to them because they're all natural because it full of potassium there is no artificial. colors a sweeteners everything is natural and so that's why you get to see the market share continue to grow as it's grown over a one

that company includes former nba star kobe bryant as a major investor they will gain access to coke's bottling system and will include a path to ownership for coke financial terms were not disclosed. >>> and another measure of inflation coming in about an hour from now. the government reports on import and export numbers for july. >>> chinese start-up nio looking to go on the ipo for now the company isn't planning to sell its cars outside of china and nio is backed by tencent holdings >>> now to the latest story out of turkey and the rhetoric from their president. sara eisen joins us from fx currencies >> it is calmer out there. certainly the lira is up after a brutal beating over the past few days first time up in about a week.

body armour, the sports drink bought by kobe bryant. espn announced the $6 million investment is now worth $200 million. a 30 fold increase in three years. >>> and amazon is among the bidding for the movie chain landmark theaters. no price had been disclosed. landmark has 52 locations in 27 markets. it's co-owned by todd wagner and mark cuban that's the update for this hour. scott back to you. >>> let's go to eamon javers in washington, d.c. the white house with breaking news >> that's right, the president is meeting with his cabinet at the white house. reporters are in there with him. we don't have video just yet, but the president is asking a number of questions. just asked treasury secretary steven mnuchin about sanctions the president said on turkey, they want to hold a wonderful pasture and it's not fair, not

you want that kobe bryant jersey you have to mow lawns to get it i don't meet to get personal but do you have kids and have you had the talk with them. >> that's right. we have two children three and six. >> a little early. >> on the young side a little early but we absolutely will have the talk more often than not we find parents start at younger ages. peskly around the basics of saving and vefrg in the values around that. >> congratulations with your young process. begin with bitcoin start with the bitcoin talk. heather lord from capital graup. thank you. >> thanks for having me. >> very interesting. i wardson about the minimal yanls going through the financial crisis how that impacts. >>> facebook wants to pr your bank what it means for privacy. we have the latest apple, facebook and spotify. removing alex jones, infowars from the platform. more on that story up next -here comes the rain.

. >> en la foto de la cuenta de instagram que tambiÉn luce un par de zapatilla kobe bryant en una dee la verdad en san pedro del oro. [♪] [toques en la puerta] ¡voy! [toques en la puerta] ¡ya voy, hombre! ¡¿quÉ forma es esa de tocar a la puerta?!

. >>> increible, kobe bryant tiene el toque del rey, gano mas de 0 300 millones de dolares en 32 Ñ aÑoses de dolares a 20,0 multiplico la inversion inicial por 33 y bryant tambien gano un oscar por un corto llamado qu i querido balkoncesto, increible c cerramos el palco, epero las n i noticias continuan. >>> muchas gracias, la reaccio a de un perro policia llama mucho la atencion en redes sociales, mire nada mas, es que mire, con esa rapidez respondio este can a ante la espera para saber que se encontraba en esa cajita de m i musica. >>> como que sintio la amenaza. >>> y como era de esperarse, con agilidad barbara, pero se sabe que este perrito que lo quiso m amenazar es completamente de g juguete y este peluche no sobr sobrevivio mucho la verdad al salir de la casa. >>> para nada. >>> vamos a la pausa, armas y hasta equipo explosivo de la policia fue lo que decomisaron en la camioneta de un joven h his hispano en un operativo antin antinarcotico. >>> cinco aÑos despues cobraron por un procedimietnto dental qu ya habia pagado, telemundo 48 e responde al regresar. >>> hay una gran preocu

the body armor is a start-up backed by several athletes including kobe bryant and just the latest company to topple longtime industry leader gatorade. shares of coke were up 6 cents to $45.89. >> advanced autoparts topped sales for the full-year quarter d the autoparts retailer cites improvin industry trends and increased spending for transaction. the stock popped 7% to 156.13. signal's deal to buy express scripts will no longer be impod by the shareholder and carl icahn. that follows recommendations by advisory firm iss and glass favor od they vote in the deal. icahn remains the deal is wildly overpriced. shares of silg nah and express scripts rose. cigna closed at 185.30. express scripts at $86 even. tea's boardamed a special committee to evaluate taking that company private. is follows recent tweets from ceo and founder elon musk who said he wantso take tesla private at $420 a share and that funding was, quote, secured, but there are reports that the sec is looking into tccuracy of musk's statements. shares dropped more than 2% to 347.64. w the fbi isning banks about a potential worldw

pepsi comes days after coke bought a sports make drinker backed by kobe bryant. >>> and there may soonome relief at the gas pump. forecasts show the cost of gas is trending down. prices are already easing slightly with the national average down two cents from a month ago. experts say prices will continue to decline through summer as we switch back to making cheaper blends of gas. frances and phillip, time to take one last summer road trip. >> you said it, you. th an tdo iust ahead, why some schools are abandoning their football programs. >>> plus, the new ice cream craze in taiwan that's looking . you're watching "early today". t. i don't have to worry about that, do i? actually, you do. harmful bacteria lurk just below the gum line. crest gum detoxify... ...works below the gum line to neutralize harmful plaque bacteria and help reverse early gum damage. and, now there's new crest gum & enamel repair... it gives you clinically proven healthier gums and helps repair and strengthen weakened enamel. gum detoxify and gum & enamel repair. from crest. look for a one-dollar coupon in this sun

. >>> coca-cola making a new bet in sports drinks they have to do with nba superstar kobe bryant. "the closing bell" starts right now. >>> good afternoon, a very warm welcome to "the closing bell." we'll get to all those stories in just a moment, but first let's check in on the market stocks rebounding today. helping the s&p rise for the first time a little bit more than that for the s&p, nasdaq and russell. >> all 11 s&p sectors are higher we'll have much more on the markets in just a moment, but first let's begin today with the latest on elon musk's attempts to secure funding to take tesla private. cnbc.com's alex sherman joins us on set he's been reporting incrementally. we know according to the tweets elon musk has advisers, we know the board has formed a committee to look at it. now what >> so the board should get an advisor, that should happen in the next day or so at that point the key decision point here is what is this proposal going to look like? we need to see the actual specifics of what a take private might look like. some of the things people have been talking to me

and kobe bryant is making millions off one of them: body armor. mpany in 2014.. now his stake is worth 200 million..he made 194 million dollars in four and a half years. add that to the $328 million he made in his 20-years on the court.. plus more than 300 mill in endorsements .. i think he has enough for retirement. is that just mind boggling?? our financial expert is always saying how we need to save a million dollars in our working life to live on when we retire and he's made closer to a billion.. ( darya ) the rest of us are just eatin' beans to stay alive.. or in this case bees. that's right.. bees.. the kind that fly and sting you.. they just rescued this lost hiker in mount saint helens, who was alone in the wilderness for a week.. he had no supplies... and survived by eating huckleberries and bees that were stringing him. the guy is a nurse and an eagle scout. i didn't even know you could eat a bee. james! "would you bee. james! could eat a bee. james! "would you rather".. worms or maggots maggots worms or rather".. "would you bee. james! "

kobe bryant may be the top dog considering he's only retired a couple of years ago earlier this year an academy award for a short film based on his writings... now he has hit it big with a sports drink... yielding more than 30-times his investment in a little more than four years... coca-cola announced today they are buying "body-amour"... a sports drink kobe invested 6-million-dollars in 2014 for about 10-percent of the company based on the valuation of the coca-cola deal... his stake in worth 200-million- dollars bryant earnes 328- million on the earnes 328- million on the court in his 20- year nba career giants-giants- just when you thought you were done painting... ...you discover paint bleed under your tape... not with frogtape! frogtape is the only painter's tape treated with patented paintblock technology. paintblock reacts with the water in latex paint to form a micro-barrier against paint bleed, giving you the sharpest lines possible. get professional results with frogtape... no messy lines, no paint bleed. for sharp lines every time, frog it! (grant) with school back in sess

he is rocking kobe bryant's shoe. we know where and when lebron makes his lakers debut.s open the season october 18th in portland. that game on tnt. lebron's first home game in l.a. against the rockets on october 20th. lebron will make the big return to cleveland on november 21st. full nba schedule will come out tomorrow. >>> braves and nationals. here is something you don't see often. nationals 19-year-old juan soto gets ejected before the ball is thrown in the at bat. soto told the umpire greg gibson to quote be better after he struck out in an earlier at bat on the ball he thought was inside. it was the first ejection of soto's life at any level of baseball. you see gibson telling dave martinez and soto you cannot argue balls and strikes with me. >>> and here is something better than getting ejected before the pitch. bruce dreckman had to get something checked out. see what they pulled out. a giant moth flew in his ear. the moth is alive and kicking when they yanked it out of his ear. i get shivers up and down watching that. the yankees trainer holding it in shock lik

winner: coca-cola picks up stake in body armor kobe bryant sports drink . . .r kobe bryant, it said on tuesday, seeking to mount a stronger challenge to pepsico's gatorade. coca- cola's investment in bodyarmor - which will make it the brand's second largest shareholder - comes as its powerade drink steadily cedes market share to more popular gatorade, and as the beverage giant faces falling demand for its fizzy colas. pepsico dominates the roughly $20 billion u.s. sports and energy drinks market with a 30.7 percent share, followed by monster beverage and red bull, while coca-cola is at fourth place with a 7 percent share as of 2017. coca-cola also owns a 16.7 percent stake in monster.bryant, who first invested in the brand in third biggest shareholder. bodyarmor also has endorsement deals with baseball player buster posey and mike trout and another nba star, james harden. winner: tapestry sales forecast tops estimates on demand for kate spade handbags . . . the death of kate spade in june stoked nostalgia for the brand. tapestry inc, formerly coach, forecast fu

reasons is coca-cola just bought body armor, it's a sports drink that's mainly started and owned by kobe bryantorade, and that's one of the areas they haven't been able to compete. so i think on this news -- charles: what about the carbonated beverage decline? ten years ago diet sodas were picking up the slack, now people have written them off. i think they've got to make an act by is decision in water. >> they do have their own waters as well, but exactly the point, they've got to diversify away from soda, and these types of acquisition, they're cash-rich, they pay their dividends, and this is exactly the type of strategy you want to see, so this is where i see it being a good moneymaker. charles: you only make changes periodically. someone out there watching this market, if we break out to new all-time highs in the next couple of weeks, would it be okay for someone to chase some of these names that are already up big? >> we still like amazon. we still think there's room to run. you know, it's still one of the most profitable consumer discretionary names out there, so we don't have a problem w

well on this this is about building a pipeline of players in the future we have heard about maybe kobe bryantack mamba is there a possibility of lebron james years down the line? how do you plan on building the pipeline of talent to keep the league going. >> the way to keep it going is that the players have fun, which they are i mean, the reason we have taken a quantum leap this year is originally people thought we're going to have -- you know, get together, you know, see your old friends and play some three-on-three and then a professional league broke out. people raemzed year two that you have to train, you still have to have the hunger to play. you know, the kobe's, jason terry's, vince carters, younger guys who are playing overseas, you know, when january and february roll around, if they got that itch and they are ready to workout and they really want to play they will do it. every year we have guys telling us now they are going to do it and disappear. and guys say they are not going to and then they do. so we know that it's a sport that's working and the guys are having a good time that

and with former rival and teammate kobe bryant winning an academy award recently, we had to ask, is that happens. itdoesn't, it doesn't. i can't compete with math. >> what planet are you from again? >> i can't tell you. my coordinates are off. i can't tell you. >> shaq is so funny. he's such a good guy. he wasellsong me about his mom. she'll pick up the phone imetimes and call and say shaq, this person is need or this group of people is in need. can you write a check? and he's writing checks. >> there was one time on the weekend "today" show, he was walking by in sweatpacrs sing along. we waved to him and said come in.he came >> by the way, long after the cameras stopped rolling and we were out there, taking with the kids, signing autographs. one of the nicest guys. >> you said he's one of your new hevorite people. >> one of people that realizes his life has been one of blessings and fortune. really wants to give back. by the way, that new documentary i caugh it, it's really good. it's called "killer bees." >> comin up, simple design tricks from chitectural design editor in chief that wi

with kobe bryant winning an academy award, we had to ask. it happens. if it doesn't it doesn't. i won't compete. >> what planet are you from again? >> i can't tell you. >> can't tell. >> my coordinates are off. i can't tell you. >> he's so funny, such a good guy. he was also telling me about his mom. his mom will pick up the phone and say, shaq, this person is in need, group of people in need, can you write a check. he's writing checks. >> there was one time on the "weekend today" show, he was walking by, cruising along and we waved to him and said come on in. he came in. >> long after our cameras stopped rolling when we were out there in the hamptons, taking pictures, signing autographs. >> you say he's one of your new favorite people. >> one of my new favorite people. he's one of these people who realizes his life has been one of blessings and fortune and wants to give back. that new documentary is really good called "killer bees" it's on demand. >> nice. simple design tricks from architectural digest editor-in-chief that will make >>> we

the footwear, kobe bryant's signature shoes. >> oh wow. >> i like those. >> those are nice.chises in sports that are legendary and the lakers are one of them, and that's something that he really is embracing, being a part of that gold and yellow. >> big shoes to fill. >> yeah, big shoes to fill. >>> that travel nightmare for a young brother and sister. their flight diverted landing them in a hotel with strangers and their parents say the airline never called to tell them what was happening, which the airline disputes. ories that m>epter:is onef shake your head if it happens the way the parents say it did. just the thought of kids being driven by an airline employee without talking to anyone, and it's what happened at that hotel that parents are saying is absolutely outrageous. the parents of carter gray and his sister etta are furious after they say frontier airlines made their 9 and 7-year-old spend the night in a hotel after their flight was diverted to another city. they claim their 9-year-old was put in the same bed as a 14-year-old he just met. >> for the next three nig

it includes former basketball star kobe bryant. terms of the deal were not disclosed.ess to cok facilities. mcdonald's is investing $6 billion to modernize most of its u.s. locations by 2020. plans include upgraded dining rooms in digital self order kiosks. they introduced mixed delivery more than 5000 u.s. restaurants. is feeling the price squeeze and competitors are ready to pounce. the world's largest retailer faces soaring cost for part transportation and rum at your. it has to decide whether to raise prices for stables, diapers, bottled water, and that could lead to customers fleeing to amazon or deep discounters. walmart released -- will really second quarter results tomorrow. that is your business flash date. -- flash update. scarlet: crypto getting crushed. a brutal month for the top digital point. we will be speaking with a cofounder about whether or not we are in a bear market for these cryptocurrencies. from new york, this is bloomberg. ♪ erg. ♪ . >> i'm lisa abramowicz. >> and i'm scarlet fu. welcome to "bloomberg markets." we are live in bloomberg world he

he was wearing the new nike kobe bryant sneakers.andy livitra to let gatorade to let him and his wife know what the gender of their baby was. it's a boy. let's find out what's in the ear of mlb umpire bruce drekman. they go into the yankean dugout- into the dugout and pull out a live moth. they're bugging out this week. a couple days ago, the praying mandatorieprayingmantis was on a player. remember the great outdoors? the gridiron burger, if any fan can finish this 7-pound pile of food in under one hour, the fan gets a free cardinals jersey. here's what inside the burger. five third pound burgers, five hot dogs, agent slicing bacon, eight chicken tenders, 20 slices of american cheese, fries, bratwurst t, loaded onto a huge bun. it could be 8300 calories. if you put that down in an hour, that could kill someone. >> you get a free jersey and a ride to the emergency room. maria: that should be not allowed. jared: in one hour? >> that jersey is not worth that, even the cost of the calories. i'm surprised they're doing this. they're enco

kobe bryant earned over $320 million in salary in his playing career, more money on the way.on in a startup sports drink called body armor. now coca-cola acquired a significant portion, the company is said to be worth over $200 million. he's a winner all around, neil. in the money department. >> neil: he should know that walmart is open for business and apparently doing very, very well. the details on that. because what's happening on walmart is different than what's happening at jc penney. we'll explain after this. neil: good morning, everyone. glad to have you i am neil cavuto for maria bartiromo getting a tale of two retailers today one off the charts the other not so much jc penney latter category plundering missed same stole sales walmart not only out with better-than-expected earnings, raising guidance going forward street lovers that sort of the stuff we will see what effect that will have once trading starts walmart dedow component prospect of good news on trade if not today soon signals china trade talks with united states back on maybe by end of this month, win hour