tasha owe farrell is her part-time bookkeeper. >> citi bin sells a trash can storage product she developedchecklists. >> have a lot of clients that needed custom carpentry projects and they were increasing asking for trash enclosures. >> liz saw an opportunity in all those trash can enclosure requests. after careful market research, she founded citi bin to make and sell these high end storage products. >> we decided to make it its own business. we had a lot of experience. >> nevertheless, switching from an hourly home repair service to a manufactured product business turned out to be a way bigger leap than either of them anticipated. >> i did not anticipate how the difference in cash flow would just impact the business. >> with the service business, the cash flow was simple and predictable. and there were low startup costs and easy financials. >> the cost related to running the business got covered as the business runs. >> whereas the hardware store purchase maybe cost $50, the inventory purchase can be six figures easily. >> just to start up citi bin, she had to pay for factory tooling, s