(announcer) ladies and gentlemen, this is cinerama. the background) (charles champlin) cinerama has 3 projectors, wonderful effects. i mean you really did get a 3-d effect on a 2-d screen, (screams in the background) but it was just too cumbersome and you had wavering lines where the images met and it was wonderful novelty, but it just wasn't going to do it. (sound effects as doors slide open) (narrator) although it failed to catch on, it led to new widescreen forms. this motion picture was photographed in the grandeur of cinemascope and gorgeous life-like color. (single musical note) gorgeous life-like color by deluxe! (music playing) (jonas rosenfield) imagine, in september of 1953, the impact of this huge image on the audiences which attended the showing of the first of the cinemascope pictures. studios were quick to realize that cinemascope offered one of the solutions to the fight against television and forever committed motion pictures to widescreens. (gene siskel) movies always offered a chance to go someplace you can't go. tv w