one of my favorite stories is about jon stein, who created betterment.t is the original robo-adviser. and it is 10 years old already. all he was trying to do is create a very simple products using etf's to keep fees incredibly low. now everybody else wants in that game. to me, it is a strategy story. how did this guy with this great idea continue to scale his great idea for his business? jason: joel weber, thank you so much. from cash to credit cards to financial planning, as we have been talking about, money does not look anything like it used to. we look at the transformation. taylor: let's take a moment to dive into this week's cover. chris nosenzo had to come up with an image that created a pot story. chris: we wanted to show it as a new luxury item. people are excited about investing in it. we wanted the design to be luxury, but sort of friendly. i think it came together in this vision for where investors see the project -- the products going. ♪ ♪ taylor: welcome back to "bloomberg businessweek." i'm taylor riggs. jason: and i'm jason kelly. join us

jon stein and betterment's view is they helped create this category.g to stick with their guns. there are signs there is a little bit of pressure on some of these robo advisories. wealthfront had a controversy earlier this year. it created its own proprietary fund, a risk parity fund with much higher fees. some people thought that as a way to drive extra revenue to the business, and wealthfront, because there was consumer outcry, had to pull back on that a bit. we are seeing ways in which these companies are under pressure where the competition is heating up. on the other hand, the category is relatively small compared to the overall amount of money in the wealth management world. carol: that is when you think about the growth factors. you said jon stein, you are not going into cryptocurrencies, he is not looking to make loans. but you think of the trillions of dollars in 401(k) plans and institutional plans. is that where he sees the opportunity? max: he sees the opportunity, and a big amount of money, he would like to help manage it. but 401(k) is de

jon: thousands taking to the street in and around washington not in protest but for the 43rd annual core marine corps marathon it passes jefferson memorial, pentagon in arlington national cemetery. dc native jeffrey steinhe men's race among women jenny mendez from [inaudible] take the prize. the award goes to todd, six -month-old golden retriever organize for his bravery and loyalty after he stepped in to save his human from a bottomless rattlesnake in phoenix in june. he took the bite himself. the hero dog named milk bones first ever dog of the year. todd is doing well and we are happy to say recovering and enjoying all those treats. that is how fox reports this sunday, october 28, i'm just got to keep watching "fox news sunday" bar snacks. >> i am chris wallace. a mass shooting in a pittsburgh synagogue. the deadliest attack on jews in u.s. history. >> of his evil anti-semitic attack is an assault on all of us. it's a an assault on humanity is the one that is just a day after a man is arrested for sending mail bombs to critics of president trump. raising new questions about inflammatory political rhetoric that sometimes goes over the edge. >> any acts or threats of political violence - - are an attac