memphis, tennessee, the first place to release recordings from a young elvis presley and folks like roy orbison, carl perkins, and johnny cash. next, we take you inside the studio to learn how it came to be. ♪ [piano music] sunt is significant, the studio, immediately, it is thought of being the birthplace of rock 'n roll, kind of where the genre kind of coalesced to create this sound. with elvis being here, bb king, ,ohnny cash, jerry lee lewis giving us the title of the birthplace of rock 'n roll. there is no other studio like it. ♪ ,> the creator of sun studio this was his vision, this studio. he opened it to record the blues music that was being played here in memphis. at a time when most other people in the area saw no value to that music, and he received a lot of criticism for recording the blues, but he felt this was a true form of music with feeling that people were not getting in most of pop radio at that time, its risk small seeds, , you know,y tame songs and arrangements. knew, particularly with younger people in america, were looking for something different. they wanted something th