tiffany, the global evangelist at salesforce. so good to see you. >> thank you for having me. >> tell me in what ways people aren't smart? is it they get overwhelmed or they're choosing the low-hanging fruit. where is it people go wrong? >> right now the competition gets so heated and growth is top of mind for everybody. but they get a little overwhelmed, as you said, on what's the right way to go and do it and they get too confused around, it doesn't have to be right. you have to try something. so making sure you make the right decisions, you have really amazing consequences, either good or bad, right, if you make the wrong one. but i think many people are afraid of making the wrong one, so they don't do anything. >> you have these ten paths for growth. give me an example of one of them. >> let me use partnerships as an example. many small businesses think that they need to -- once they do one partnership arrangement, that that's going to be their answer to growth. i'm now on this big ecommerce site or i'm now online or i've now