, telling the story, getting them invested in it, finally taking them to the sales page and even upselling it's a great way to convert visitors into customers because you're giving them step-by-step guidance. did you put any ideas together on paper for them to see? russell: i did. the first thing i want to show you -- for redesign for the homepage, we did this right here. so we'll have something that shows right here, and then there's a video of you guys telling your story, and then you tell them, "look down below and find the cause that matches what you care about the most." they come down here and they say, "i'm interested in breast cancer," and i can see what's happening. i can see how much money's been raised so far. they can click on it, then it takes them to their first funnel. travis: this is sick. i'm floored. i'm literally floored. lemonis: okay, let's get some more boards. russell: if somebody was to click on breast cancer, for example. so what's the process, now, we take that person through? here we would have a very emotional video of somebody telling their story about the caus

they're perfect for upselling everything else they have in store.t's certainly at a price point significantly greater than where most of our retailers are at. lemonis: what is that typical price point? heath: bought around $5,000. damion: some of our customers say to us, "we've been contemplating a $1,000 costco gazebo," and they're happy to spend $30,000 with us because they have everything they could possibly need. we actually look after our customers, which is i'd say 9 out of 10 of our customers actually say that's the reason they bought it. lemonis: the starting price point, the most affordable entry level, is what? damion: $15,500. lemonis: i would like to ultimately have it also be known as the true value gazebo. ♪ angelique: well, it sounds like the direction that you want to take is very compatible with what we like to do at true value. i think it makes a lot of sense. what are you thinking? heath: yeah, i mean, i would say that we would be absolutely open to that. i think it's a good fit. lemonis: well, thank you very much. really apprecia