frank luntz joins us.the best and not so good aspirations for 2020 next. ♪ there's no place like home ♪ argh! i'm trying... ♪ yippiekiyay. ♪ mom. ♪ ♪ there's no place likargh!e ♪ i'm trying... ♪ yippiekiyay. ♪ mom. ♪ >> we will have 30 or 40 probably great candidates running for president. everyone recognizes how urgent this moment is in the history of our country. >> laura: the concept of quantity may be lost on the democrats with the prospect of dozens of democratic presidential contenders ahead of 2020. does it dilute their overall messaging? here now frank luntz to break down the emerging democratict power struggle. frank, i want to begin with what i like to call the long shots to the longish shots. >> are you running? >> i am seriously considering. >> what would stop you? >> i am concerned about the direction of our country. >> i actually do see a path. i am considering it. >> americans are ready to climbt out of this darkness. that's why i am exploring a candidacy for president of the united states.

here now frank luntz to break down the emerging democratic power struggle. ank, i want to begin with what i like to call the long shots to the longish shots. >> are you running? >> i am seriously considering. >> what would stop you? >> i am concerned about the direction of our country. >> i actually do see a path. i am considering it. >> americans are ready to climb out of this darkness. that's why i am exploring a candidacy for president of the united states. >> laura: [laughs] are we back? are they doing this because they see a path or a path to the vice presidency? speaking fees, book deal? >> i haven't seen that video. the first thing i would tell them is do not announce in front of a brick wall. you are not a comedian. this is not that comedy store. number two, get the lighting correct. it looked like he was a hostage somewhere. >> laura: what was that castro bite? >> he's no better. he's been in politics long enough to know you don't do that. i think the reason why they want to do it is you can write books. your speaker fee doubles for at least the firs

project in two thousand and nine israel project turn to conservative poster and rebranding expert frank luntz to determine which talking points used by israeli and u.s. officials over time at the most effective in maintaining american sympathy for israel once wrote up his recommendations in a two thousand and nine report called the global language dictionary if you want to understand how the propaganda works especially in the u.s. you need to read the lunts document is really clear that the occupation and especially the settlements are a problem. and he points to polls that show a large majority of americans actually think that israel should retreat to the sixty seven borders in fact he says when you talk about land in terms of sixty seven you completely flip american sentiment against you but and this is a solution if you bring up the danger of terrorism you win back the support the key says is the claim that the fight is over ideology not land about terror not territory in fact these three words terror not territory summarize the basis of the propaganda campaign of the u.s. and lots goes on

project in two thousand and nine israel project turn to conservative poster and rebranding expert frank luntz to determine which talking points used by israeli and u.s. officials over time at the most effective in maintaining american sympathy for israel once wrote up his recommendations in a two thousand and nine report called the global language dictionary if you want to understand how the propaganda works especially in the u.s. you need to read the luntz document is really clear that the occupation and especially the settlements are a problem and he points the polls that show a large majority of americans actually think that israel should retreat to the sixty seven borders in fact he says when you talk about land in terms of sixty seven you completely flip american sentiment against you. but and this is the solution if you bring up the danger of terrorism you win back the support the key says is the claim that the fight is over ideology not land about terror not territory in fact these three words terror not territory summarize the basis of the propaganda campaign of the us and once goes o

into a weapon of mass destruction against the cheneys, people you and i will know, rush limbaugh, frank luntz tyler perry as colin powell, and as tempting as that is, this is not how i want to spend my christmas. >> laura: oh, no, no, no, that's going to be a big flop. >> i want it's a wonderful life >>> now this is fun. we have footage of a dance party, not shannon bream's friday dance party, that's a fun one, by the way. this is something you have to see to believe. this happened in india? >> it did. this is fat took from $100 million weekend thrown by india's richest man. this is not one but two former presidential contenders on the dance floor, hillary clinton and former secretary of state john kerry. whooped it up. they're right there on the left-hand side of your screen. they look like a pair of bally wood experts. >> john kerr ki is right there in the middle. >>> look at hillary with the hand. she's doing this, look. >> huma abedin is there. they're all together there >>> oh my god where is cheryl mills? >> this is more evidence. it reminds me of the video of president george w. bush i