someone like jordan pierce. >> reporter: this is a deep fake, a video created with artificial intelligence>> reporter: used to convert video of real people into potentially damaging doppelgangers, appearing to say and do things they never actually did. >> moving forward, we need to be more vigilant. >> reporter: in this case, buzz feed and jordan peele used the technology to create an eye-grabbing psa. but experts fear that in the wrong hands deep fakes could become the next frontier in fake news and spark very real consequences. what could be so dangerous about a deep fake? >> we're used to looking at an image or video and putting faith in it. and with the rise of the ability to easily manipulate those, i think that's going to put our faith in dim tal media in jemd. >> reporter: it caused g fes wed concern when reddit . with glch, but at technology continues to evolve some people worry they could become indistinguishable from the real deal, triggering widespread panic, riots or war. now they are grabbing the attention of lawmakers. >> deep fakes is a new area and people are going to conti