some of the most engaged people in their communities now are mommy bloggers. or, mommy facebook users now. the reason they started posting stuff on the internet is because they were going to have a kid, they just had had a kid, they wanted to find others like them and share their experiences. soon enough, especially around election time, they start part -- talking about what is going on in their community and wider issues. there is a progression that is so easy to watch once you have that initial engagement. >> we love mommy bloggers at the archives. it is how we got them to sign up to spend the night on a cold marble floor in front of the charters of freedom. we now have overnights who would like to join. >> want to get a mommy blogger, they start talking you up in your community, it is gold. >> i still notice in your research, that when you look at the demographics on civic knowledge, young people are much more ignorant than old people. >> yes. and it is partly because of the phenomenon that is being described here that was for conventional traditional classr