am but i wanted to go behind funds, like aspect ventures that is run by teresa gao, and women who are at opportunities and they have a thesis around, my gosh, there are so many opportunities there. if we go towards funding some of these women's businesses. emily: you mentioned that you care about returns. you are not doing this to have an impact. or it is not a handout, certainly. some lp's have said to me, all we care about is returns. some of the best investors may not be the best people, but they have the best returns. what do you have to say to those people? melinda: i have to say you are investing in what you know. so you need to look at what trends are coming in the nation and how you're going to address them. women are 85% of consumer dollars spent. women control 70% of financial decisions in the house. so if you are not investing in products that go towards females or women-led companies, you are missing an opportunity. because you just don't see it. and i would say the same thing about underrepresented minorities. because after about 2044, this country, what we think of minor