and we have another question from jake who is from asbury park. >> you mentioned about taking the conversatione of phone numbers? >> the back and forth on the app is just an opportunity to get the who, the what, the when. when you start getting into the whys and explanation responses that take more than two or three sentences, that's when you say, you know what, that's a great question. i'd love to chat with you about it and i'd love to talk with you about it. hint, hint, we should exchange numbers. >> do you put the hint, hint part in there? >> you know what, some people put the hint, hint. people are interesting online. >> absolutely no doubt. and then our last question is melanie from dallas, texas, melanie, what do you have for us? >> all this information has been really insightful but what is the best way to grab their attention online? >> i always say flattery will get you everywhere. whatever made you swipe on that person. you thought they had a beautiful smile. you liked what they were wearing. you thought they posted a picture from a unique location. say, i saw that you love to travel