so you had somebody like rita hayworth, eva gardener, they represented sort of the iconic cha-cha chae wanted to look like joan crawford. everyone wanted to look like marlaina dietrich. >> audrey hepburn, you know, she's the one that owned the crisp white shirt and the capri pant and the flat and your hair back and possibly a little scarf. so many people love that style because you don't even have to say anything when you walk in the door, you look sophisticated. >> my mom ingrid bergman did a film called "for whom the bell tolled," where she wore very short hair and that hair she told me she had heard a lot of women going to the hairdresser and saying i want the ingrid bergman haircut, very short hair. >> today, when we think about the '40s, we think about big shoulder pads. >> '40s was the age of the shoulder pads. >> joan crawford was very short. she had hims that were about the same width as her shoulders. she was never going to be a glamorous goddess without a little bit of help. but adrian, the costume designer at mg pl did, he said rather than trial to hide her broad shoulders,

. >> one of my favorite scenes, orson welles is chasing ririt rita hayworth with neon signs in the background. >> i think what the office of economic and workforce development is very excited with is that we'll be able to see more neon signs in a concentrated way lit up at night for visitors and most especially residents. the first coin laundry, the elm hotel, the western hotel are ones that we want to focus on in the year ahead. >> neon signs are so iconic to certain neighborhoods like the hara, like the nightcap. we want to save as many historic and legacy neon signs in san francisco, and so do they. we bring the expertise, and they bring the means to actually get the job done. >> people in tenderloin get really excited as they see the signs relit. as you're driving through the tenderloin or the city, it pretty much tells you something exciting is happening here. >> knee an was created to make the night more friendly and advertise businesses. it's a great way of supporting and helping local businesses. >> there's so many ways to improve public safety. the standard way is having more eyes on