dimitra: farming.ouple of generations ago, one of the farmers we interviewed, his grandfather used to have in a shed on the property a stack of spiral notebooks and that is how he tracked. how much did i get out of these? how much was good and how much was bad? as best he could, he would use that information to try to perfect the next round of crops. today, companies like bayer and syngenta and so many other big seed -- they're in all these businesses. they are in health care, pharma, and seeds. they're developing software and programs and tools. and farmers of all sizes -- this is what is important about this -- it is super useful, both to the large-scale, mass farmers, but especially to small farmers. it could be a farm that is just several acres. the data is enabling them to do all kinds of things. to adjust based on weather patterns. to detect very early on using certain technology that are scanning, right? almost like facial recognition software. it is software that allows them to identify it very

dimitra: indeed, they are investing a lot.the last year, they acquired two companies that are companies that provide them with a lot of data. one is a conference room booking software company. it makes software to book those rooms. in the process of you using that software to book those rooms -- it is called team -- you are providing them with a lot of data. the times when most people are looking for conference room. how many people are they looking to fill that conference room with? how long are they spending? maybe that will provide you with information you could use if wework analyzes it for you that lets you better manage and be much more efficient with your conference room. both the size of your space, how many of those rooms you have. what kind of days you make available. jason: you mentioned the idea of collecting data and selling it back to the user, which takes us to the farm. dimitra: a couple of generations ago, one of the farmers we interviewed, his grandfather used to have on the property a stack of spiral noteboo

here's our editor, dimitra kessenides.itra: is it a surprise that a company like wework which is controlling, let's say, managing so much office space in the world, in the country mostly today, that it is going to find a way to capture some data from that and sell it? no, it is not surprising. but how are they doing and what direction are they moving with that? because it is not just they are leasing space and releasing it to people. carol: they are getting more proactive when it comes to data. dimitra: indeed, they are investing a lot. in the last year, they acquired two companies that are companies that provide them with a lot of data. one is a conference room booking software company. it makes software to book those rooms. in the process of you using that software to book those rooms -- it is called team -- you are providing them with a lot of data. the times when most people are looking for conference room. how many people are they looking to fill that conference room with? how long are they spending? maybe that will p

dimitra: very important.ativity and innovation, absolutely more and more which goes hand-in-hand with entrepreneurship. what are the ways in which schools are enabling individuals to go beyond the basics and the very standard curriculum that we know out, and really break out of that and be creative thinkers and apply interesting problem-solving solutions to things they are coming out with. jason: before we get too far away from schools, tell us about stanford. you mentioned -- even though i did not go to the business school -- to see georgetown representative -- represented well in a number of categories. you mentioned the international names. what did seem to -- what were you able to elicit trend wise in terms of who popped up more repeatedly from the recruiters? what types of schools? dimitra: it is not surprising that stanford did come out on top in several categories of because in a way, that global ranking result, you see the connection. but also stanford, very tech driven, so on the innovation front, on

such as dimitra avoids plastic water bottles and uses refundable alan million bottles instead it's a start at least. caution our c.d.o. feels that individuals can't make much of a difference and that it's up to governments to phase out the use of plastic. gladys chavis says that casting manufacturers should be regulated to reduce plastic production thanks for your comments. plastic is controversial but of course it's extremely versatile no wonder scientists are hard at work developing bioplastics. architecture to do is looking for more sustainable raw material what if we could build our homes not with bricks or concrete but out of living growing plants. would is one of the oldest building materials in the world. trees and certain other plants have a property that distinguishes them as a source of building materials they grow. in human forests in northeast india tree roots have been trained intended sometimes over a period of centuries to form bridges they are living structures. if you built a steel bridge in that climate it would soon rust and become unstable fall off its load capaci