in new marfa, even the mayor, n marie nafziger, is an artist. >> the economic impact of tourism on marfaenormous. and the outgrowth of that, having a large creative culture here, has also changed theit command some of the ways that some of the, say, activities that are available. >> brown: and the movies came back. marfa had once been best known as the setting for the 1956 film "giant." in 2007, the oscar-winning "no couny for old men" was filme here. and chip love, a local rancher and head of marfa's one bank,. had a bit pa >> what i learned about the feole experience is, acting is best left to the pionals. >> brown: love, whose family has had a ranch here for n generations, remembers wdd first came to town. despite some initialskepticism from so-called old marfa, he says, for the most part, then changes have bod. >> i shudder to think what it might be like if judd dn't come along. it certainly enhanced the cultural lifestyle here. i mean, it's made living here richer than it has been in the past. >> brown: but while life may be richer, it's also far more expensive, and marfa's art-led