. >> what do you say about people who continue to say brick and morter in the mall is dead >> you knowuld tell you, jim, this is one of the big things for news 2018 if i look at things that i'm most proud of what happened in the last year was the change in our brick and mortar trend you know, we figured out the right investment strategy to get a bank of our stores in good positive comps with good profitability. and this works when brick and morter is working in addition to robust digital growth and a mobile experience. that's our competitive mode. we're healthy brick and mortar, strong digital, great mobile experience we've got toe get brick and mortar healthier, and i think we have the right formula for it. >> i know you were not that happy with the last quarter. >> i wasn't. >> how is it going to change what did you do? because i know you're not complacent. >> yeah. >> i know you didn't say we're going to keep doing the same thing, it will get better. that's not you >> the point of 2018 for us, it was a good year. we were going into the fourth quarter with a great year. and we did st