joe: for more, let's bring in bloomberg intelligence's senior technology reporter and nabila ahmed. nabila, everyone talking about this vis-a-vis uber, and what this will do for demandd. lyft had such an ugly market debut, so what is your sense of how this will impact? nabila: uber had a meeting in the last day to talk about how do priced the ipo, and lyft's performance was discussed. something that is weighing on their minds, and understandably so. but hearing from investors and is demand, it oversubscribed at the moment. so they think they can get it at the top end of the range, between $44 to $50 per share. romaine: i know the ammo for most is to throw a bunch of cash out and grow market share. but the cost per ride, what do you make of that particularly in light of the competition? knokw abbot dow continues to be negative. lyft is right now a topline growth story. the numbers look good from eight topline -- a topline perspective, in line with how they grew last year. what i will be looking for is the commentary around subscriber growth and rider growth and how they will be able t