new york times did by creating their own brand studios marketing departments that working hand in hand with corporations and specifically tell their newsrooms reputation as an asset such as the new york times t.v. brand studio whose website says use of the new york times proven recipe for storytelling we work with global brands to develop industry leading strategy creative and distribution it's why this i popping new york times native app. about exxon mobil's efforts to use plant waste an algae as biofuel sounds promising despite the fact that exxon mobil along with the other four largest publicly traded oil companies in the world will only spend a combined three point six billion dollars on low carbon investments such as biofuels and renewables but we already knew fossil fuel companies were as interested in people over profit as the championship winning baylor university women's basketball team was and having to meet the president this week and a hundred dollars says he accidentally called at least two of them omarosa what's disappointing is the shadow this cast on any future reporting these publications do on climate change an issue that already gets very little mass media coverage as it is