to show you, we went to the vanity belle beauty boutique in southern california and offered women withdifferent skin tones and types the chance to experience luminess to look years younger fast for the very first time. some were a little intimidated. - is this how to hold it? (women laugh) - we do a few drops. - [woman] i'm a little concerned. - [woman] it's intimidating. - [woman] i'm nervous. - [woman] woo-hoo. - i've seen this on tv and it looked easy.

to show you, we went to the vanity belle beauty boutique in southern california and offered women witho experience luminess to look years younger fast for the very first time. some were a little intimidated. - is this how to hold it? (women laugh) - we do a few drops. - [woman] i'm a little concerned. - [woman] it's intimidating. - [woman] i'm nervous. - [woman] woo-hoo. - i've seen this on tv and it looked easy. they made it look really easy. it is that easy. - completely different from when i put my other foundation. it's amazing. i mean, i look really good. - [woman] you do. (women laugh) - it's a lot different than putting on regular foundation where you just smear it on. it's not getting in my eyebrows. it's not getting in my hairline. it's just covering everything nice and evenly. oh, it feels so good. - [narrator] in no time at all, they could see how fast and easy it is to transform their faces with silk. - [woman] it's working. - [woman] she makes it look easy. - [woman] are you a professional? - i can do this. okay, who's next? - i want to try it. it's super easy. - and it lo