c.f.o. of amazon say yesterday that they are seeing some early benefits of this. they saw a slight acceleration in north american sales a little bit stronger international sales they always point to this prime day where it's always a record but basically it's another record so they are saying that they're seeing the benefits but he also said you know if this is sort of a shock to the system the size of this investment is it's really it's going to take a while it's going to take us a few quarters to really see how it plays out. is 25 years old really only started to make real money to use go on investors with losses or grow up in revenues. there's always been a sort of interesting dynamic with investors and amazon amazon was really it really wasn't profitable and told around 2015 and it only started posting real like above $1000000000.00 profits in 2017 and investors are really willing to just sort of look aside and focus on the revenue growth and that sort of helped it become one of the biggest companies in the world despite only having small revenues but what's s