- a girl i was dating, actually, called sinitta. ♪ so macho ♪ he's gotta be ♪ so macho ♪ he's gotta begh to turn me on simon: cute, fun, and i just thought, we should make a record with her, and i started this record label. i had £5,000. i made the record, the video, i was the promotion person. i sold the record into the stores. i was the distributor. it took a year and a half, and then eventually i had my first hit. and you also had wonderdog. oh, god, harvey... ( music playing, dog barking in rhythm ) harvey: so, that was a big hit, but you kind of got in the act, didn't you? - simon: literally. - literally. i said, "well, what if we put a dog barking on a record for a joke?" i send it over to radio one, they play the record, massive reaction. we then created this character called wonderdog. the actor we paid didn't turn up, so i had to get in the stupid bloody suit... ( laughs ) interviewer: so then what do you do, then, in the evenings? just go out, have a quiet night in. if there's any trouble to be solved, i solve it. and have you got any hobbies? uh, not really, no. ( audience l