let me quote to you george butterworth, director of cancer uk. people stop smoking is to stop making cigarettes." that's simple, isn't it? very, but absolutely not logical, because if philip morris stops selling cigarettes tomorrow, do you think people stop smoking or that will help public health? somebody else will sell the cigarettes. i think it would have a massive impact — a massive impact on the global debate about the future of smoking. you could tell me that other companies would fill in behind you, that they would take your business. that, in the short run, may be true, but imagine if you showed the leadership to say, "you know what? "my rhetoric about a smoke—free future isn'tjust words. "we tomorrow are going to stop making cigarettes." just imagine how powerful that would be. our objective is to phase out cigarettes as soon as possible, but there are people... with respect, we've already established, from your work in the world, particularly the poorer countries of this world, that is not true. you are expanding your sales and your mar